In a time when digital technology has revolutionized all aspects of our life, the ability to use these skills has become a very important aspect of our lives. The use of digital skills in businesses has fostered them to better research, solve complex tasks and understand their target audiences in a much better way. The businesses of today have become 100% result-oriented. Businesses are intensely focusing on Digital branding.
ONLEI Technologies Noida provides Best Digital Marketing Training in Noida . Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing .
In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers.
Top Must have skills are :
- SEO
SEO stands for Search Engine Optimization. It’s one of the most important things for developing a business in the online environment and making it noticed by consumers. Long story short, SEO is what helps websites rank high and appear in users’ searches.
So, if you want to be a good specialist, you do need to be proficient in SEO and demonstrate excellent knowledge and acceptance of the current ranking factors, trends, common techniques, and penalties.
Pro tip: Apart from traditional SEO, it will also give you a competitive advantage if you master local SEO. In a nutshell, the goal of local SEO is to help potential buyers find your company’s stores or offices with ease, which can be very important for the success of certain groups of businesses.
- Paid Advertising & Pay-per-Click Ads
Although organic (content) marketing is extremely effective, at times, you’ll need some paid muscle to give your brand the extra push it needs to get faster results.
If executed well, paid ads can improve the reputation of your company while reaching a wider audience in a short period.
As a marketer, you should perfect the art of running paid ads – also known as PPC (pay-per-click) to help your brand increase its reach and rank higher in search engines.
Paid ads can run on a variety of channels (Google, Facebook, and LinkedIn, Twitter, Instagram, Quora to name a few) and leverage many of the other skills marketers need to know.
These skills include running ads for YouTube videos and creating relevant ads for youth-focused platforms like TikTok or Snapchat.
Running profitable paid ads requires you to have skills like empathy, creativity, strategy and research – to name a few.
You’ll pretty much need 90% of the skills mentioned in this article to excel at paid advertising, because it’s more than just running ads or boosting posts on social media blindly.
- Social Media Marketing
This is the absolute must-have skill of the 21st century. There is no secret that various social media channels play a huge role in every modern consumer’s life, which is why these channels have long become powerful tools for business growth and promotion.
According to stats, 54% of consumers use various social media platforms to search for different products. That is, these users already have an intention to make a purchase. So, the only thing that is left for you to do is to take your brand out there and make sure it gets noticed by your prospects.
So, in order to become a real professional, you need to have an excellent understanding of different social media channels, trends, user lifecycle journeys, and performance analytics.
- Content Marketing
No online campaign can succeed without some high-quality content (both visual and written). Therefore, the next important skill is content marketing.
The role of content is hard to undervalue. Today, consumers are seeking value in every piece of content brands deliver, including blog posts, social media publications, contents of the company’s website, etc. Therefore, mastering the art of creating the right content is a must for every professional.
However, content marketing goes far beyond just having the competency in creating different types of content. It also spans a range of other abilities, including content research, strategic thinking, and a data-driven mindset to deliver real value to end-users.
- Basic Design Skills
As we already mentioned, the content you deliver in your campaigns plays an imperative role in the overall success, and this applies not only to the text of the ad but also to its visual appearance.
Although there typically should be an entire team of designers responsible for UI/UX and all the multimedia elements, it is also important for a marketer to have at least basic design skills. Even if you won’t have to create banners, layouts, or other elements on your own, knowing the basics will help you see a bigger picture and gain an intuitive understanding of what your ads should look like to deliver the best results.
- Copywriting
Writing is the soul of content & advertising.
Without strong writing skills, your communication will be weak and unconvincing.
When it comes to writing copy, there’s a lot of homework that needs to be done before jotting down your words.
That homework involves understanding who you are writing for, what’s the objective of the written piece, where will it be published, what’s the action you want people to take after reading it and so on.
Without a thorough understanding of the factors stated above, your chances of becoming an all-rounder, elite marketer are slim.
You need to be able to comprehensively communicate your message at all times.
You can make everything work, but if you can’t make your copy work, everything will fail.
The best form of copywriting engages people.
It talks TO people, and not AT them.
It makes people pay attention to your content.
After all, the ability to hold your target audience’s attention is ULTIMATE skill in marketing.
- Creative Direction
Creativity is the ability to recognize unseen connections between related or unrelated concepts.
It’s crucial for advertising goods and services in a more memorable and efficient manner.
Creativity in marketing is not just about Adobe, writing, graphics and content.
It’s also about the experience –
The experience that’ll make your target audience feel valued and delighted.
This need for an experience will never fade away, because people easily get bored by mundane corporate communication, and aspire to see brands that care for them and walk in their shoes.
To be a superstar marketer, you need to think of concepts you’ve never thought of before and find fresh, original and creative ideas to showcase your brand in a way that leaves a mark on your customers.
Creative thinking in marketing involves taking risks, and does involve trashing hundreds of ideas before THE ONE is found.
Bold creative direction can take your brand to a whole new level – both in terms of market share as well as in the eyes of your consumers.
As a marketer, your role in creative direction isn’t just brainstorming creative ways to sell your brand.
Since you’re also partly responsible for sales and revenue, you should be able to answer the following questions:
1. Why Are We Advertising?
2. What Is The Current Situation of the Market?
3. Who Are We Advertising To? (Target Audience)
4. Who Are Our Competitors?
5. What Is Our Goal? (Brand awareness, sales, consultations?)
6. What Are The Objectives We Must Achieve To Reach That Goal? (Do your homework about the KPIs involved)
7. What Is Our Unique Selling Proposition? (What makes us different)
8. Why Should Our Customer Believe That? (Do we have a compelling story or proof?)
9. What Is Our Positioning Statement? (What will our customers remember us for?)
10. What Media Do We Need? (The best platforms to be on)
11. What Is The Right Tone Or Attitude Of Your Marketing? (Should we be bold or polite, empathetic or compelling)
